By Zohal Sharif, Courier Staff Writer
With tiny waists, perfect bums, and endless legs, many would agree that model’s bodies often look too flawless to be real. But in the case of fashion retail store H&M, it seems they actually aren't.
To complete the H&M model, garments are cut and pasted onto the figures along with the heads of real women who they photographed to create some weird animated composite image. Then, adjustments are made to match skin tones for that wonderful lifelike feel.
H&M recently fessed up by having the company’s press officer, Hacan Andersson, tell a Swedish tabloid called, Aftonbladet, “It’s not a real body, it’s a completely virtual. We take pictures of the clothes on a doll [mannequin] that stands in the shop, and then create the human appearance with a program on your computer.”
Andersson sees nothing wrong with the H&M’s use of photo editing. “It’s not about ideals or to show off a perfect body... We are doing this to show off the garments,” he said.
If that’s the case, why not use a mannequin instead of transforming one into a simulated virtual body? Or they could put the actual clothing on a hanger and call it a day. We’re slowly coming to terms with airbrushing and retouching, but creating models from scratch is way too unsettling.
Although, this whole situation makes sense to the model with the missing face mystery last year.
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