In this age of digital film technology and computer generated special effects, audiences often grow tired of seeing the same old “awe-inspiring” explosions and “epic” landscapes offered by today’s movies. Be Kind Rewind, directed by Michael Gondry, provides audiences with a refreshingly creative perspective movie-making and entertainment.
Jerry (Jack Black) is a mechanic who, by accident, magnetized himself while trying to sabotage a nearby power plant. Mike (Mos Def) is an employee at a run-down video rental store and Jerry’s best friend. An unfortunate series of events caused the then magnetized Jerry to accidentally erase all the videotapes in Mike’s store. Desperately trying to keep the business alive, the duo decides to re-film popularly requested movies by reenacting them in front of a camcorder. This plan sets the plot in motion and presents the audience a series of hilarious recreations of well known movies from the past, like Ghostbusters, Robocop, The Lion King, and Rush Hour 2.
Jerry and Mike’s “Sweding” practice soon catches the attention of the big studios. Unable to stop the FBI from destroying all their tapes and eventually demolishing the store, Mike and Jerry try their best to show one last film to the community. Will they succeed? Watch the movie to find out.
Although Be Kind Rewind plays out like your average, predictable save-the-shop comedy, its real selling point is the creativity involved in re-imagining our most memorable movies. In fact, moviegoers may find Mike and Jerry’s crude reenactments of Robocop or the Lion King more entertaining than the original films.